Back in the late 1970's in Detroit, Brian was a young marketer faced with a unique challenge: how to drive traffic to Lincoln Mercury showrooms (yes, the automakers were in trouble back then, too). Their offer at the time for a new lease or purchase was $1,000 cash, which just so happened to be the same price as an ounce of gold. So, Brian proposed testing an ounce of gold head-to-head against the cash offer. It was a big success. Nice ROI. Fast forward almost 30 years, and Brian can look back on a broad and successful direct marketing career. He has helped solve challenges for a diverse group of clients including Bank of America, Microsoft, Rosetta Stone and Safeco Insurance. Today, Brian is happy to be at the helm of Hunt Marketing Group: an independent direct marketing shop packed with high-powered thinkers.
Greg's twenty year direct marketing career started out as membership director for Maserati Information Exchange, one of the largest classic Italian automotive membership organizations. After several years he moved on to become VP of direct marketing for Northwest Center for Professional Education. Next Greg re-joined the family, going to work for his father at Marketry, Inc. in 1991, became Vice President and partner in 1995 and was promoted to President in 2004.
His 20-year direct marketing career has spanned countless direct response clients, strategies and executions, with a focus on offline and online customer acquisition and lead generation. Current client experience includes, American Power Conversion, Concur Technologies, Google, Harvard University, Jamba Juice, Questex Media Group, Tektronix, VMware and many others.
Greg is a past president of the Seattle Direct Marketing Association and currently serves on the board of a number of national Direct Marketing Association committees.